Businesses are, by their very nature, also organizations. An organization is defined as one or more people pursuing a common purpose. Businesses and organizations are made up of individuals. The term “professional” describes an individual working within an organization.
Why Do Organizations Need to Communicate?
In order for an organization to fulfill its purpose (it’s primary reason for existing), everybody in the organization needs to have a shared understanding of what that purpose is. Without that shared understanding, the purpose won’t be realized or won’t be realized effectively or efficiently. Further to purpose, organizations will have a number of goals or objectives. These objectives could be financial in terms of revenue and profitability. They can also be based on market share and productivity. In order to meet their objectives, organizations must communicate solutions, offers, requirements, commitments, expectations, performance, and feedback extensively with their,
- Employees
- Customers
- Markets
- Supply chain
- Partners
- Government
- Community
- Stakeholders
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