3-0 Introduction and Key Terms

In Unit Two, we delved into the importance of words in communication. We learned that words are a fundamental component of communication as they are often the means of the message and the message itself. We also reviewed the power of words and the importance of word selection. In Lessons Two and Three, we explored nonverbal communication and active listening.

In Unit Three, we consider the impact that credibility, technology, and culture has on organizational and professional communication.

Lesson One discusses how credibility is important throughout the differing stages of an organization's life span and a professional's career. Credibility and trustworthiness is an ongoing process which takes time to cultivate. Trustworthiness is established over time and is formed through communications. These communications can be conscious or unconscious, active or passive, and by reputation.

The way in which organizations and professionals communicate; with colleagues, leaders, employees, potential employers, customers, potential customers, and stakeholders all contribute to assessments of credence.

Lesson two explores the impact technology has on communication. We learn that humankind has been using “technology” (the application of science) for thousands of years. Whilst modern technology- in particular advances made in the last 300 years- has made communication faster, cheaper, and more globally accessible, it has also created challenges and difficulties.

In Lesson three, we focus on the impact globalization and intercultural interactions have on communications. We learn about how we, depending on our geographical region of origin, have extremely different preferences and practices for communicating and delivering messages. We talk about the importance of physical space in different cultures and how economic equality and attitudes towards social groups affect what we think, do, and feel.

The following questions can be used as readying activities to introduce concepts, create participation, and encourage analytical and creative thinking. Questions can be used before you begin the unit or at any time during each lesson.