2-1 Tourist Attractions: “The Bilbao Effect

Reading

A tourist attraction is a place of interest that tourists visit in order to appreciate something that they value in that destination. The English expression, “Beauty is in the eyes of the beholder,” fits here because these attractions are visited for their visual, cultural, historical, or natural appeal. Of course, sometimes they are just plain fun to visit! Some examples include historical places, monuments, zoos, aquaria, museums and galleries, botanical gardens, buildings and structures (e.g., castles, libraries, former prisons, skyscrapers, bridges), national parks and forests, parks and carnivals, living history museums, ethnic enclave communities, historic trains and cultural events. Many tourist attractions are also landmarks.

As you snorkel past coral reefs and angelfish in the warm, shallow waters of the Caribbean Sea, you suddenly come across an eerily beautiful tableau: hundreds of life-size human sculptures. No, this isn’t treasure from some sunken pirate ship. It’s the world’s largest underwater museum.

This ingenious twist on Cancun’s popular dive tourism shows that tourism sights get bolder and more innovative each year, often thanks to the involvement of big-name architects, artists, and designers. As destinations vie to create their own “Bilbao Effect,” tourists are getting savvier about what to see and what to skip. It takes more than tall buildings and new museums to titillate today’s tourist.

Take 1111 Lincoln Road, for example. The word “garage” doesn’t begin to do it justice. Dreamt up by Swiss architects Herzog & de Meuron, it’s better described as a modernist, open-air “parking sculpture.” The eye-catching mixed-use venue has become Miami’s it-spot for dinner parties and events while its hip shops, restaurants, and public art lure daytime crowds.

Another traditional, everyday space—the plaza—has been radically made over in Seville. Architect Jürgen Mayer’s trippy, fantastical design for the Plaza de la Encarnacíon looks like something out of Alice in Wonderland. The undulating blonde timber structures have a honeycomb roof that shelters a marketplace, bars, and archaeological exhibits. It gives both locals and tourists a new reason to explore Seville’s medieval center and corresponds to a greater design awareness.

“More and more nondesigners are scoping out architectural destinations,” says Ben Prosky, assistant dean of communications at Harvard Graduate School of Design and co-founder of Architizer.com, a Facebook of sorts for architects. “We see this played out every day on Architizer—architects post their buildings on their profiles, and visitors to the website scan these profiles to look for unusual buildings or installations that they might not otherwise find in a guidebook.”

As the Internet Age matures, we find many travellers seeking more than just the most famous tourist attractions. Creating new and innovative experiences for the New Age tourist is something that all those in the Tourism and Hospitality Industry must work towards in order to continue attracting crowds to their holiday hotspots.

Vocabulary

Listening