This lesson involves a jigsaw reading and serves as preparation for Use of English 11-2. Students will share what they learned from their assigned reading with a student from the other group in the Use of English lesson.

Part One: Warm Up

Discuss the following questions with your partner(s).

  1. What words would you use to describe companies like Apple, Coca-Cola, or Toyota?
  2. What do companies consider when they create their corporate image*? Why do you think so?
  3. What do you think companies need to do to protect their corporate image?

*corporate image "how a company is perceived through their use of visual images and the actions they take in public"

Part Two: Vocabulary

Open the exercise and follow the directions.

Exercise

Part Three: Reading and Further Discussion

In this lesson, your instructor will divide your class into two groups. One group will be reading about how to create a corporate image and the other group will be reading about how to protect a corporate image.

Open your group’s exercise and follow the instructions.

Exercises

keyboard_arrow_up