Work with a partner or group and discuss answers to the following questions:

  • Is there anything subliminal about how products are displayed in supermarkets that makes you want to buy?
  • Do you often buy things at supermarkets without having actually intended to buy them when entering the store? If so, why did you buy them?
  • Do you belong to a customer loyalty program? Do you own any ‘frequent shopper’ cards? What are the benefits? Are there any benefits to the store?

Exercise

Please open the exercise to continue.

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