Part One: Pre-Listening Discussion

Work in pairs or groups and discuss the following questions:

  1. To what extent do you believe advertisements to be deliberately misleading?
  2. How do advertisers go about manipulating consumers into buying their product? Try to give specific examples.

Part Two: Listening and Predicting

Listen to the introduction of a lecture. Open the link to the Exercise and write in Exercise 1 a single sentence predicting the main topic of the talk. Then compare it with a partner.

Part Three: The Lecture


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